{"product_id":"hoya-nova-ghost","title":"Hoya Nova Ghost","description":"\u003cp\u003eHauntingly beautiful and utterly distinctive, the \u003cstrong\u003eHoya Nova Ghost\u003c\/strong\u003e is a rare and sought-after cultivar that earns its evocative name through foliage of extraordinary pallor. Thick, waxy leaves emerge in ghostly shades of silver-white to pale celadon, with a soft, almost translucent quality that sets it apart from virtually every other hoya in cultivation. The muted, ethereal coloration makes it a natural anchor for monochromatic interiors and a striking contrast piece in lush, green-dominant plant collections.\u003c\/p\u003e\u003cp\u003eLike all hoyas, the Nova Ghost is a patient, rewarding grower — slow to establish but long-lived and increasingly spectacular with age. Mature vines develop a refined trailing habit, and given optimal light and care, produce clusters of the genus’s signature waxy, star-shaped blooms with a delicate, sweet fragrance. A true rarity for the collector who values the understated and the exceptional in equal measure.\u003c\/p\u003e\u003ch2\u003eCare Guide\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight:\u003c\/strong\u003e Bright indirect light is essential — more so than many hoyas — to maintain the Nova Ghost’s characteristic pale coloration and support healthy growth. Insufficient light will cause the foliage to green up and growth to stall. Avoid direct sun, which can scorch the delicate, light-colored leaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e Allow the substrate to dry out almost completely between waterings. As a semi-succulent, the Nova Ghost stores water in its thick leaves and is highly susceptible to root rot from overwatering. Water thoroughly, then allow the mix to dry before watering again. Reduce frequency significantly in winter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumidity:\u003c\/strong\u003e Tolerates average household humidity (40–60%) well, though 60–70% will support more vigorous growth. Avoid misting directly on the pale foliage, which can cause spotting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTemperature:\u003c\/strong\u003e 60–85°F (15–29°C). Protect from temperatures below 50°F, cold drafts, and air conditioning vents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoil:\u003c\/strong\u003e A fast-draining mix is critical — combine a quality potting mix with generous perlite and a small amount of orchid bark. Avoid any mix that retains moisture for extended periods.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFertilizer:\u003c\/strong\u003e Feed monthly during the growing season (spring through summer) with a balanced liquid fertilizer at half strength. Avoid over-fertilizing, which can cause tip burn and disrupt the delicate pale coloration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlooming:\u003c\/strong\u003e Do not remove spent flower spurs (peduncles) — hoyas rebloom from the same spurs repeatedly. Bright light and a slightly root-bound pot are the most reliable triggers for flowering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepotting:\u003c\/strong\u003e Repot infrequently and only when roots are visibly escaping drainage holes. Hoyas bloom best when slightly root-bound; choose a container only marginally larger when repotting is necessary.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToxicity:\u003c\/strong\u003e Generally considered non-toxic to pets and humans — a pet-friendly choice for curated plant interiors.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Leaf and Reef","offers":[{"title":"Default Title","offer_id":47535324725419,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/5617\/6299\/files\/IMG-4641.heic?v=1785454033","url":"https:\/\/leafandreefplants.com\/products\/hoya-nova-ghost","provider":"Leaf and Reef","version":"1.0","type":"link"}